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The February Revolution...


Company of the month
Paris, France







William Kentridge , The Nose, New York, 2010
Nan Goldin,  Amanda smoking in the café, London, 1996

Adidas launches sports accelerator program “Platform A”
at Station F in Paris

Adidas launches its new sports accelerator program “Platform A” at Station F, the world’s largest start-up campus located in Paris. 13 startups have been selected to work with adidas on new business initiatives for the sports industry starting in January.

BLVU is are very excited to collaborate with the best start-ups at Station F.

Adidas is investing a total of one million euros in the development of the program. The accelerator aims to use the innovative power of the global startup scene to jointl identify the potential for new strategically important projects. The focus lies on the areas o digital, global sales and community building.

“Platform A” was officially launched on January 18th. Participants on the opening day in the Paris headquarters of Station F were Eric Liedtke, adidas Executive Board Member responsible fo Global Brands, Guillaume de Monplanet, Senior Vice President and General Manager adidas France, Xavier Niel, founder of Station F, Roxanne Varza, Director of Station F and Saeed Amidi CEO of Plug and Play.

The accelerator program specifically covers the areas of Open Source, Cities and Digital. As part of Open Source, adidas works with many athletes and creatives from the world of sports, fashion and entertainment around the world, including Pharrell Williams.
For BLVU, the cooperation with the startups is part of the consistent implementation of the consulting plan -
Meaningful Disruption.

“Art can do more than visual stimulation. Because every artwork deals with a concept, an idea, it’s qualified for challenging your thinking. See it as a thinking tool, and art will help you solve own challenges”, Swetlana Soschikow said.

William Kentridge, a remarkably versatile artist whose work combines the political with the poetic. Dealing with subjects as sobering as apartheid, colonialism, and totalitarianism, his work is often imbued with dreamy, lyrical undertones or comedic bits of self-deprecation that render his powerful messages both alluring and ambivalent.

Nan Golden is an American photographer. Her work often explores LGBT bodies and moments of intimacy.
Goldin’s numerous solo exhibitions include a retrospective at the Whitney Museum of American  and a traveling retrospective organized by the Centre Georges Pompidou in Paris.

STATION F is the biggest start-up camps in the world. Based in central Paris, the 34,000m2 campus houses an entire start-up ecosystem under one roof.